Eyes are the Story
BLURRING THE LINES BETWEEN BEAUTY AND PHARMA
A unique range of products
BLURRING THE LINES BETWEEN BEAUTY & PHARMA
Backed by leading DRY EYE experts.
Introducing a new breed of beauty focusing on eye wellness
The make up for Dry Eyes we have all been waiting for.
Now we can offer our patients high performance skincare and makeup without compromising your eye health. We are part of a self-care ecosystem that fuses safe beauty, hormonal health, eye nutrition, ocular hygiene and digital eye awareness — all told through the prism of ÈYES. This system of products is particularly suitable for those of us who suffer from Dry Eye.
Science based formulations
Free of endocrine disrupters and neurotoxins
Ophthalmologist & dermatologist tested
Eyes are the Story products
EYE PROOF MASCARA TRIO SET - £46.00
Flake-free mascara is formulated to protect, strengthen and extend lashes for a natural and elegant look, whilst keeping eye comfort in mind. Intense Noir pigment and creamy texture meld with our anti-clumping brush to volumize lashes, keeping them healthy and lifted. Each set comes with three mini mascaras, intentionally designed to help minimize contamination and bacteria build-up, traditionally caused by overuse of the same mascara wand over long periods of time.
EYE PROOF LIQUID LINER - £46.00
Define your eye drama with our naughtily noir precision liner, encased in a sleek felt-tipped pen. Enjoy a creep-free, easy glide—from the thinnest of lines to the boldest strokes.
EYE PROOF FACIAL CLEANSER £46.00
Purifying bio-botanical cleansing gel awakens skin clean and clear with a potent cocktail of antioxidants and phytonutrients. Olive Leaf Extract synergizes with Vitamin C+K-packed Trigonella foenum-graecum to melt away dirt, impurities and makeup. Glow-inducing Resveratrol kicks in to repair and plump, leaving your skin radiant and nourished, while protecting precious skin barrier and sensitive eyes. Gentle enough to use every morning and night.
EYE PROOF SERUM - £76.00
Revitalizing bio-botanical serum multitasks from eye-to-face, quenching skin’s daily thirst for hydration and replenishment. High molecular weight Sodium Hyaluronate, microencapsulated Resveratrol and polyphenol-rich Olive Leaf Extract work synergistically to plump, nourish and repair with every application.
The Story Shades - £55.00
Featuring six velvety matt shades, including a versatile base and highlighter, this eyeshadow palette delivers high-pigment, blendable color for effortless, showstopping looks. Designed for both shadow and liner, it’s the perfect addition to your patient’s make-up collection.
Blog

TFOS DEWS III: What the Latest Dry Eye Report Means for You (and Your Eyes)
If you’ve been told you have dry eye, you’re certainly not alone. Dry eye disease (often shortened to DED) is one of the most common reasons people experience: sore, gritty or burning eyes watering eyes (yes — watery eyes can still be dry eye!) blurred vision that comes and goes

How is DEWS III going to change your practice? With Sarah Farrant
Eyes On Tomorrow 🎧 Dry Eye Disease is changing – are you keeping up? From the game-changing new definition of DED — where patient symptoms truly matter — to why blue light therapy is now a core part of care, Sarah cuts through the noise with insights you can apply

A Journey Through the History of Dry Eye Disease
In today’s fast-paced clinical world, it’s easy to stay focused on new technologies, new treatments, and the next patient waiting to be seen. But sometimes it’s valuable to pause and look back. Where did our understanding of dry eye disease begin? How has it changed over time? And what can

Thinking holistically about dry eye disease
For heaps of practical tips about how to build a dry eye practice, join us in the midst of the Quantock Hills as we spend an evening at home with Sarah Farrant, the President of the British Contact Lens Association. With her trademark infectious enthusiasm, Sarah talks about her holistic

Dry Eye Association
Behind every great movement, there’s a story of people who care deeply. The Dry Eye Association is one such story – created by patients and professionals who know the struggles of dry eye disease first-hand, and who are determined to make life brighter for those living with it. The Dry

Clearer Eyes, Brighter Life
Clearer Eyes, Brighter Life: A Dry Eye Success Story At Sarah Farrant’s Dry Eye Clinic at Earlam and Christopher, transformation is more than skin deep — it’s about restoring comfort, confidence, and quality of life. One recent patient, pictured above, came to us suffering from dry, red, tired-looking eyes. Like